Work Experience
Avid Gaming | Sports Interaction
About Sports Interaction
Sports Interaction is an online Sports Betting and Gaming Platform that offers a wide range of betting options for various sports and casino games.
Introduction
In my role as a Graphic Designer with a passion for creativity and adaptability, I excelled in the dynamic realm of sports betting. Specializing in digital and print promos, I collaborated closely with professionals from Acquisition, Casino, Retention & Winback, and Social Media, blending my design expertise with strategic input to craft captivating campaigns. As a dedicated member of the UX team, my primary focus was on promotions, contributing to our company’s success by creating visually stunning and effective materials that aligned seamlessly with our goals and company vibe.
Key Achievements
I led the team in the creation of a fresh graphic design style that gave our brand a unified look, setting us apart in the competitive market.
I also simplified our processes by crafting extensive template libraries. This boosted efficiency and kept our designs consistent across different departments.
Case Study
Project: Establishing a New Graphic Design Style for Sports Interaction
Project Overview:
Aspiring to redefine Sports Interaction’s visual identity, I led a team in crafting a bold and energetic graphic design style. This project aimed to break away from industry norms, infuse vibrancy into the brand, and establish a dynamic and captivating presence across various platforms.
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Background and Challenge:
Sports Interaction, a leader in sports betting, sought a fresh image to elevate its brand presence. The existing identity lacked excitement, and the challenge was to create a design style that stood out in a competitive landscape while preserving the brand’s sports-centric essence.
Where we have came from:
In the past, our challenge was to sell the idea of sports betting online. We projected this trust and steadiness. We have used real players or stock images heavily disguised by photo styling. This has worked to convey sports and a mature brand.
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Project Goals:
- Reimagine Identity: Develop a distinctive graphic design style that deviates from industry trends.
- Convey Energy: Communicate the brand’s vibrant personality through visuals.
- Consistency: Ensure the new style is adaptable across diverse applications.
- User Engagement: Enhance user engagement through captivating design.
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Design Process:
Step 1: Research and Exploration:
- Collaborated with the team to define project objectives and roles.
- Researched industry trends, competitor identities, and audience preferences.
- Identified an opportunity to shift the design style towards energy and excitement.
Step 2: Concept Development:
- Engaged in brainstorming sessions to ideate creative concepts.
- Explored ideas that encapsulated vibrancy, sportiness, and uniqueness.
- Narrowed down concepts aligned with the brand’s values and vision.
Step 3: Color and Typography Selection:
Analyzed Sports Interaction’s existing colors (#F58720, #07153D, #030728).
Introduced “Brights” to infuse life into the core palette while retaining essence. Brights offer us the freedom to inject life and distinction into the core brand palette without changing it fundamentally.
Texture- the geometric texture connects the new style with the old. It is a distinctive Sports Interaction motif.
Chose “Montserrat” font for its strength, simplicity, and versatility.
Step 4: Illustration Style Creation:
- Explored illustration techniques combining realism and abstraction.
- Developed a distinct style inspired by action photos, focusing on emotions.
- Crafted a vector-based library for scalable and versatile application.
Step 5: Enhancement and Composition:
- Collaborated to brainstorm enhancements such as confetti, fireworks, and splashes.
- Established composition rules for visual harmony and engagement.
- Conducted usability testing to refine compositions for different platforms.
Step 6: Application and Testing:
- Applied the new design style to banner ads, social media, and merchandise.
- Collaborated with developers for seamless integration into the product.
- Gathered stakeholder and user feedback for iterative improvements.
Step 7: Finalization and Presentation:
- Conducted a comprehensive review to ensure consistency and alignment.
- Compiled design elements, variations, and applications for presentation.
- Presented the new style, highlighting its transformative impact on the brand.
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Outcomes and Impact:
- Successfully revitalized the brand image, setting Sports Interaction apart.
- The dynamic design style resonated with users, boosting engagement.
- The project showcased my leadership skills in guiding the team through a successful transformation.
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Conclusion:
The Sports Interaction brand identity project was a journey of creative collaboration and strategic design thinking. By leveraging research, innovative concepts, and thoughtful execution, we achieved a visual identity that reflects the brand’s vibrant personality and resonates with its audience. This endeavor underscored my aspiration to become a team leader and my ability to drive significant design initiatives.
Showcase
ACQUISITION
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"MINUTE MADNESS" Acquisition Campaign Example
- Description: Designed captivating banners and landing pages to attract new customers, resulting in a 20% increase in sign-ups.
- Deliverables: Customized banners for web and social media, engaging landing page visuals.
- Impact: Contributed to boosting the customer acquisition rate through visually appealing campaigns.
CASINO
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Casino Theme Refresh
- Description: Collaborated with the Casino team to revamp the visual theme, leading to a 15% rise in user engagement.
- Deliverables: Updated website graphics, cohesive social media visuals.
- Impact: Enhanced the overall user experience by modernizing the casino’s aesthetic appeal
RETENTION & WINBACK
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UX-UI Improvements for Email Design
- Description: Designed a series of personalized emails, resulting in a 12% increase in reactivation rates.
- Deliverables: Eye-catching email templates, visually engaging content.
- Impact: Played a pivotal role in driving customer re-engagement and boosting retention metrics.
Design Process
For each project, I followed a meticulous design process that involved close collaboration with cross-functional teams. This included brainstorming sessions, prototyping, and other design refinements to ensure the final visuals aligned with the brand’s identity and goals.
Technologies and Tools
Throughout these projects, I harnessed the power of Adobe Creative Suite and Figma to conceptualize, design, and refine visuals. My familiarity with HTML and CSS enabled me to craft effective and visually appealing online assets.
Learning and Growth
My time at Sports Interaction has sharpened my leadership skills, deepened my design expertise, and fortified my belief in the transformative power of impactful design.
Collaboration and Leadership
My approach to collaboration is centered around effective communication, ensuring all design materials resonated with the company’s branding and design standards. By fostering an environment of open communication and creativity, I guided my team towards success.
Conclusion
he Sports Interaction chapter of my journey as a Graphic Designer epitomizes my commitment to creativity, collaboration, and crafting visuals that transcend industries and emotions. I invite you to explore my portfolio and witness the visual narratives that emerged from these remarkable collaborations.